The course is aimed at anyone who wants to find out more about Neuromarketing. It offers an overview of the principles and methods used by experts to create Marketing materials that stimulate positive consumer emotions increasing the chances of success of one's products and services in the market.
Traditional Marketing has always had a limit: relying on the subjective
perceptions of the consumer.
Recent discoveries, however, have shown that what the consumers wants
doesn’t always correspond to what they’ll buy.
Based on the discoveries of Neuroscience, the disciplines that study in
a scientific way the structure and functioning of the brain, Neuromarketing
offers new opportunities to understand, in an objective way, how to affect the
buying process and decrease the risk of failure in achieving sales targets.
